Joseph Ribkoff is a luxury fashion brand that sells its garments in more than 60 countries around the world.

I joined Ribkoff’s creative team in 2021 as a brand consultant and copywriter. Using their new visual branding as a jumping off point, I developed a comprehensive Tone of Voice Guideline that further refined the brand’s voice and established examples of on-brand copy. My work also included developing language for Joseph Ribkoff’s larger brand narrative.