As a freelance Senior Copywriter, I collaborated with PepsiCo’s Design, Food Service, and Customer Teams on installations and experiences highlighting a wide portfolio of snack and beverage brands including Pepsi, Bubly, Mirinda, Doritos, Lay’s, Cheetos, and Mountain Dew. 

I also took the lead on building a brand voice for PepsiCo Design & Innovation, which is expressed through case study presentations, a yearly coffee table book, and an influential Instagram channel.